Rarely planted but often found where the wildflowers grow, rose campion, Silene coronaria, has a way of sneaking in like California poppy or sweet alyssum do. It is so rarely planted that young plants are rarely available in nurseries. Seed is somewhat more available in nurseries, and quite available online. Although they self sow freely if allowed to go to seed, they are not really invasive.
The velvety gray foliage is pretty alone, and becomes a perfect backdrop for the surprisingly bright magenta, regal red or pure white flowers that bloom through early summer. Most of the foliage forms low mounds not much more than a foot wide, while flowering stems stand almost twice as tall. Flowers are ideal for cutting. Hummingbirds enjoy magenta and red flowers more than white.
Individual plants can last for a few years as short term perennials, but because they seed profusely enough to replace themselves annually, they are often grown as annuals, and pulled up before new seedlings appear. Those who last for a second year should probably be groomed. If seedlings are crowded, some can be pulled up and relocated while young. Rose campion wants full sun.