There are so many more of the fancier cultivars of hydrangea, Hydrangea macrophylla, than there were as recently as the 1990s. Many of the pink and blue hydrangeas were interchangeable years ago. They would bloom blue if the soil was acidic. They would bloom pink if the soil was alkaline. Their color changed accordingly when planted from potting media into soil of another pH.
Most of the modern cultivars nowadays are better at one color or the other. Those that want to be rich pink or almost red might turn lavender or purple in acidic soil. Those that want to be rich blue might do the same in alkaline soil. That makes for many hues of pink, blue, lavender and purple. Most of those that bloom white always bloom white, and their foliage might be a little lighter green.
There is also much more variety in floral form than ever before, although all bloom in summer or autumn with big rounded or nearly spherical trusses of many small flowers. The deciduous leaves are about six inches long, and pleasantly lush and glossy. Modern compact cultivars stay low and dense. Larger cultivars get about six feet high and wide, with somewhat open branch structure.