French Marigold might have been a more appropriate choice. It is the official flower of Dia de los Muertos on November 2. Some might say that the bigger and bolder African marigold, Tagetes erecta, is just as official. Both are Mexican, but as the names imply, most varieties of French marigold were developed in France, and most varieties of African marigold were developed in Africa.
Both African and French marigolds are warm season or autumn annuals that exhibit a similar range of floral colors that contrast nicely against their rich green aromatic foliage, but they are not much more similar than that. African marigold can get almost three feet high and two feet wide. Its bigger pom pom flowers tend to be solid colors rather than mixed; and vanilla white, although unpopular, is not rare. Bright yellow and bright orange are the most familiar. Rusty red is the third most popular color.
African marigold wants rich and well drained soil in sunny exposures. It gets lanky, blooms less, and is more likely to mildew where partly shaded. It should be watered regularly and early in the day. Flowers can mold if they stay damp for too long. Deadheading, which is the removal of deteriorating flowers, promotes continued bloom. Occasional application of fertilizer might also help.