Just like potted chyrsanthemums, azaleas, hydrangeas and poinsettias, potted specimens of Guzmania magnifica are popularly purchased while beginning to bloom, enjoyed as house plants through a long bloom cycle, but then discarded as bloom eventually deteriorates. They are rarely allowed to produce new pups that can be divided and grown into fresh new plants to bloom later.

The bright yellow, orange, red or pink bloom stalks, as well as their rich green basal foliage, are so glossy that they seem to be plastic. The colorful parts of the blooms are pointy strap shaped bracts that arch outward from upright stalks. The leaves below have the same shape, but are longer, and more densely arranged in neat rosettes. Tiny flowers are mostly obscured by the bracts.

Guzmania magnifica, likes bright ambient sunlight without direct sun exposure, and can tolerate significant shade, especially if grown for only a few months while blooming. They seem to like misting, but probably do not not need it. They should be watered only weekly to every two weeks, when the surface of the soil seems to be getting dry. Too much fertilizer might scorch the foliage.