If you’re going to San Francisco, be sure to wear some flowers in your hair. In the 1960s and 1970s, such accessorizing with Paris daisy, Argyranthemum frutescens (which was at the time, Chrysanthemum frutescens), was a fad. The white flowers with yellow centers were about two or three inches wide. Modern cultivars have smaller flowers that might be light pink or pastel yellow.
Bloom continues in phases from spring through autumn. Light shearing as each bloom phase fades promotes fuller bloom of the subsequent phase. However, if conditions are right, bloom may be nearly continuous, without much pause between phases. Unlike the tougher yellow euryops daisy, Paris daisy wants rich soil, regular watering and maybe a bit of fertilizer for best performance.
Individual plants can get three feet tall and twice as broad, but live only a few years. Lower stems that develop roots where they touch the ground can be left to grow as new plants when an original plant dies. If they do not get roots on their own, lower stems can be pressed into the soil and held down with rocks (with their leafy tips exposed) to grow roots before the parent plant deteriorates.